Greetings from Las Vegas, where CES 2024 is officially underway. I'll be doing live updates on social media throughout the week – there are a zillion cool new products here – and this morning, behold the Anura MagicMorror by NuraLogix. The device uses transdermal optical imaging to measure your vital signs and assess health risks by analyzing facial blood flow. It also provides metrics on blood pressure, heart disease risk, stress levels, and even estimates age based on skin condition. You don't even need to say the whole, "Mirror, mirror on the wall" incantation. It just does the job.
Designed for use in public spaces like gyms and clinics, the MagicMirror offers a quick, non-invasive health check. Users simply align their face with on-screen prompts for analysis, with data processed in the cloud and returned as wellness metrics. While not a medical device, the MagicMirror's technology is under review for FDA clearance for certain health metrics.
Each year, it feels like we're getting closer to accurate, useful, non-invasive consumer-grade medical diagnostic tools. It's an exciting field that promises to improve health and wellness.
As always your thoughts and comments are both welcome and encouraged. Just reply to this email. -s
ABOUT SHELLY PALMER
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
