Shelly Palmer - Shelly Palmer Innovation Series Breakfast highlights

CES 2025 is a wrap. It was a fantastic show, made even better by everyone's remarkably different visions of the future.

Our signature event, the Shelly Palmer Innovation Series Breakfast, presented by 3C Ventures and the MMA, brought together an exceptional group of industry leaders to share their transformative ideas and provide actionable insights. Here are some video highlights.

Shelly Palmer’s Annual CES Keynote

Shelly Palmer explores the transformative impact of AI and AGI, offering a deep dive into how these technologies are reshaping industries and society. He introduces the "Curation-Generation Boundary," emphasizing how generative AI has revolutionized content creation and shifted humanity’s role as the sole writer of its history.

Palmer predicts AI will soon perform months of work in seconds, underscoring its role as a leadership challenge, not a technology issue. From the rise of multi-agent systems to innovations in marketing to bots, he highlights the rapid evolution of tools like reasoning engines and agentic workflows. The keynote concludes with a look at text-to-video technology, social production, and the creative disruption these innovations will bring to media and beyond.

Linda Yaccarino, CEO, X & Shelly Palmer

Linda Yaccarino, CEO of X, discusses the platform's evolution into the "everything app," highlighting innovations like Community Notes, which fosters accountability and transparency at scale. She addresses X's focus on free speech, combating misinformation, and empowering advertisers to engage authentically with audiences. Yaccarino shares insights on X's rapid product rollout, future plans for X Money, AI-powered tools like Grok, and the platform's role in reshaping journalism and content creation. This engaging conversation underscores X's commitment to innovation, creator empowerment, and redefining the social media landscape.

Mark Cuban & Shelly Palmer

In this engaging talk, Mark Cuban shares insights on AI, price transparency in healthcare, and the sociological shifts driven by technology. He discusses how Cost Plus Drugs is revolutionizing access to affordable medication and how AI will reshape entrepreneurship by reinventing processes rather than merely improving existing ones. Cuban also dives into the challenges of data aggregation, the importance of content moderation on social platforms, and the evolving role of foundational AI models. With a mix of humor and deep insights, this session offers a glimpse into Cuban's vision for a transformative future.

Jeffrey Katzenberg, Founder, WndrCo, May Habib, CEO, Writer & Michael Kassan, CEO 3C Ventures

Jeffrey Katzenberg (WndrCo), May Habib (Writer), and Michael Kassan (3C Ventures) dive into how AI is revolutionizing creativity and media. From Katzenberg's insights on AI democratizing content creation to Habib's expertise in AI-driven workflow automation, this discussion unpacks the transformative potential of AI across industries. Topics include enhancing storytelling, redefining operational efficiency, and the evolving roles of CMOs, CIOs, and CFOs in leveraging AI to drive ROI and innovation. The conversation highlights how AI is empowering teams, creating better storytellers, and reshaping the future of business.

Anjali Sud, CEO, Tubi & Michael Kassan, CEO, 3C Ventures

Tubi has transformed free, ad-supported streaming by leveraging data and AI to personalize content, breaking the "monoculture" of traditional programming. With nearly 100 million monthly active users, Tubi prioritizes fan-driven storytelling, curating diverse, authentic content tailored to audience emotions rather than rigid categories. By integrating insights from platforms like TikTok, Reddit, and Discord, Tubi adapts quickly to cultural trends, democratizing storytelling and marketing. Success stories, like its Wattpad-based original film, showcase how fan engagement drives viral marketing. As AI improves content discovery and recommendation, Tubi empowers creators and brands to connect with audiences authentically, reshaping the entertainment landscape.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.