President-elect Trump held a rally yesterday where he said, "As of today, TikTok is back," later adding, "we have no choice, we have to save it." During his remarks, he suggested the U.S. might own 50 per cent of the company in a “joint venture” that would “make a lot of money.”
I'm going to leave the speculation about exactly which forces were playing chicken this past weekend to pundits and conspiracy theorists. Clearly, this is a dynamic situation, and we can expect many twists and turns in the coming days.
While U.S.-based content creators and SMBs breathe a sigh of relief, my Sunday essay, "TikTok Will Survive (For Now)," explores how the fate of TikTok might impact users, businesses, the creator community, and national security.
As always your thoughts and comments are both welcome and encouraged. Just reply to this email. -s
P.S. Check out the highlights from the Shelly Palmer Innovation Series Breakfast at CES 2025: Linda Yaccarino, Mark Cuban, Jeffrey Katzenberg, May Habib, Anjali Sud, Michael Kassan, and me.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
