OpenAI has expanded access to its Deep Research tool – originally exclusive to users with a $200 Pro subscription – to Plus, Team, Edu, and Enterprise plan subscribers. This broadened accessibility commenced as part of OpenAI's commitment made earlier this year to extend the tool's availability. If you haven't used it yet, you should stop what you're doing and try it now. It's really interesting.
Deep Research allows users to generate comprehensive reports on a vast array of topics by leveraging the advanced capabilities of ChatGPT. Initially restricted to the high-tier Pro users (at a limit of 100 queries per month), the service is now accessible at a more affordable tier: Plus subscribers can utilize this feature for up to 10 queries per month, while Pro users will see their allowance increased to 120 queries.
Enhancements to Deep Research include the integration of images with citations for enriched insights, as well as an improved understanding of different file types, enhancing document analysis quality. Users can initiate a Deep Research query by selecting the designated icon before submitting their prompt to ChatGPT. Response times vary between five to 30 minutes depending on the complexity of the query, reflecting the computationally intensive nature of the tool.
Here's something to ponder. Where are GPT-4.5 (the last LLM) and GPT-5 (the first full reasoning engine)? I'll dig into this in my Sunday essay.
As always your thoughts and comments are both welcome and encouraged. Just reply to this email. -s
P.S. If you're wondering if we've reached the scaling limit for LLMs, we'll discuss it in detail at the MMA CMO AI Transformation Summit (March 18, 2025 | NYC). I'm facilitating and co-producing this half-day invitation-only event which will provide insights into the strategies, technologies, and leadership practices for CMOs who are driving successful AI transformations across the world’s best marketing organizations. Request your invitation.
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
