I like to think, "Siri can't suck forever," but apparently Apple's AI assistant is planning to test my patience. Apple's much-anticipated Agentic Siri update, initially set to roll out alongside iOS 18.4, has hit a snag. Citing "engineering hurdles," Apple pushed the release to later this year—or perhaps even beyond, depending on who you ask. Beta testers described inconsistencies, glitches, and a general sense of "not quite ready for prime time." Translation: Siri still sucks, at least for now. But there's a twist. Read more. -s
P.S. We're going to discuss AI-generated content in detail at the MMA CMO AI Transformation Summit (March 18, 2025 | NYC). I'm facilitating and co-producing this half-day invitation-only event which will provide insights into the strategies, technologies, and leadership practices for CMOs who are driving successful AI transformations across the world’s best marketing organizations. Request your invitation.
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
