HUMBOLDT — The City of Humboldt has released its first in a series of short promotional videos aimed at attracting new businesses and residents to the community through highlighting industry and recreational opportunities.
The videos, each under 60 seconds in length, will be used for digital advertising and marketing. Each ranges from $3,000 to $4,000 to produce using exclusively local footage.
Filming and production is planned to be ongoing until summer of 2022 in order to capture seeding and harvest in the agriculture sector, as well as Humboldt’s winter and summer recreational activities.
Penny Lee, Humboldt’s communications manager, said the videos were “way overdue.”
“With the launch of our brand a year ago, this really opened up the door for us to be able to sit down and write scripts based on the brand in all the different areas we’re good at,” Lee said.
“Our goal is to promote what Humboldt has to offer, the surrounding area, and to attract new businesses and residents. We have a lot to be proud of for what we have to offer.”
The first video, “Heart of Agriculture” was published earlier this month. It showcases various agriculture operations, calling the area “one of the most lucrative crop production areas in the province.”
Other videos are planned to include focuses on mining and manufacturing industries; retail and small businesses; as well as arts and cultural activities.
Upon completion of the series, an additional video is planned to be compiled based on clips from the series.
The series can be viewed as the videos are completed at on the city's website.
“Naturally our target audiences will depend on the topic of the video, but with the final compilation it will be Humboldt in a package. That’s where it comes down to, be a part of it all in the ‘Heart of it All.’”
