SGI launching new impaired driving awareness campaign

REGINA — SGI’s newest impaired driving awareness campaign focuses on a practical thing anyone can do to ensure they and the people they love get home safe. 

“We hope this new campaign resonates with people,” said SGI President Penny McCune. “It makes the point that every good choice you make matters. If you are impaired – even if you didn’t make a plan beforehand – please find a safe ride. You can call a family member or a friend. Anyone who cares about you would much rather be woken by you calling them for a lift than finding out you were hurt – or worse – in an impaired driving collision.”  

The 60-second video will be seen across Saskatchewan starting this Sunday on TV, online, and in movie theatres but you can find it starting Friday on SGI’s social media accounts: Facebook, Instagram, Twitter, and TikTok. In addition to the video, the new campaign includes billboard, radio and newspaper advertising. It’s the latest installment in SGI’s “Stick With Safety” series, following the recent “Take Care Out There” and “Just Drive” campaigns (all of which can be found at www.sgi.sk.ca/stickwithsafety).   

 The campaign’s debut coincides with the November Traffic Safety Spotlight on impaired driving. 

 While it’s best to make a plan for a safe ride beforehand, sometimes that doesn’t always happen.   

So if you find yourself impaired, you have plenty of options:  

· Phone a friend or family member. 

· Take a taxi, rideshare or designated driving service. 

· Sleep over where you are. 

And if you’re the one who gets a late, late night call from a friend or family member who needs a sober ride home, give them one, SGI urges. Be glad that they care enough about themselves, the people who love them, and the other people on the road to make the right choice, a press release states.