Travis Frank will be the interim director of St. Joseph’s Hospital Foundation while current executive director Becky Cassidy is on maternity leave.
Frank, who has been the sales and marketing manager for Green for Life (GFL) Environmental, and before that, Regens Disposal, will be leaving the post at GFL to replace Cassidy.
With the provincial government moving forward with the amalgamation of its health authorities, the hospital wanted an experienced, well-known community member directing the foundation while Cassidy is away.
“I am really excited to accept the new role with the hospital foundation, and my work that I have done with Regens was to help them rebrand themselves so they have a more positive image in the community. I consider myself well-versed with that sort of work,” said Frank.
“More specifically, I helped Regens seem more attractive to investors during its sale to GFL and it has really worked out well for them and it’s time for me to move on. As of right now we are not sure who will be taking over my old position,” he added.
Frank said that he wanted the job with St. Joseph’s Hospital because his background has always been with marketing and fundraising for non-profits, and since that is what the foundation is, he thought he was a perfect fit to take over temporarily.
“This is an opportunity I have been looking for and I now have a chance to really serve my community,” said Frank.
Frank has lived in Estevan his entire life and has been on the board of directors for United Way Estevan since 2005. He was also the chair of the board of directors for the Estevan Bible Camp, and as part of that, he did a lot of community work following the flood in 2011.
He was also involved with the 2016 Saskatchewan Summer Games in Estevan, and was elected as a city councillor in 2016.
When asked if the hospital was going to do any rebranding or adopt new adverting and fundraising routes, Frank said, “There won’t be any rebranding of the hospital or the foundation but the St. Joseph’s Hospital Foundation does run three major fundraising events a year and I will be playing a large role in continuing those programs.”
Frank wishes Cassidy all the best during her maternity leave and he is looking forward to doing even more work within the community when his time with the hospital ends. Moreover he also wanted to reassure members in the community that his new job and other obligations will not affect his work as a city councillor.
