Jenny Joans has you covered for any occasion and mood

Estevan fashion boutique Jenny Joans is gearing up towards fall. While there are still quite a few summer pieces available, store owner Jennifer Pettitt has already started bringing in the pre-fall collection as the store is back to almost normal after the pandemic interruption.

“It’s going really well heading into the new season,” said Pettitt. 

There are some things people could wear right now and carry forward into the next season. Pettitt said the latest trends turned more towards at-home, lounging, cross-over hybrid and comfortable styles. They see a lot of mixed lounge and work-style items being popular among different brands this year. Traditionally going into fall, cozy sweaters become a big thing as well.

“As far as shapes, we are seeing a lot of oversized pieces, lots of volume, lots of ‘stolen from the men’s closet’ type of pieces,” said Pettitt.

And colours seem to be all over the place this year. Pettitt noted that they are seeing a lot of retro 1990s looks and tie-dye trends.

“Tie-dyes are still a thing, we still see a lot of it being carried forward into fall,” said Pettitt.

Buffalo-check wool shirt-style pieces have been really popular with the customers lately. The high-waisted denim was also of an interest of those keeping hand on the fashion pulse.

The buying processes have taken a bit of a different turn due to the pandemic. Pettitt said that with no fashion shows and no international travelling, now they work more closely with each individual vendor and there is more one-on-one buying. They are still doing a bit of travelling within the province trying to bring the unique items to the Estevan consumers, but a lot of stocking is also taking place online.

Despite the continuous pause in the global fashion industry, Pettitt said they are still finding ways to see all the new lines.

“It’s going to be OK … It’s amazing to see all the ways people have come up with even during the pandemic.”

The store is already looking towards the 2021 seasons, which will bring new ideas and styles.

Pettitt said that they have some exciting collections coming out that will be “more like a Jenny Joans private label collection (customers) are going to see coming into late fall.” The Jenny Joans vintage or the retro collection and other exiting launches are planned to take place in the near future.

They will also have new lines and trendy accessories coming in, including fancy masks by one of the vendors and more.

Currently, Jenny Joans is pushing the summer stock out the door with a 50 per cent discount on all summer items including footwear.

At the same time, the new arrivals are here, and the selection is impressive.

While the store is back to its normal hours and they even increased the number of staff, their online store still operates full time, serving customers all across Canada and the U.S. Pettitt said that they have about 95 per cent of their stock available through the online store. Not only it is popular as a different way of shopping, but for many people, it's the way to save the time they would need to spend in the store.

“A lot of customers seem to take advantage of that and take a pre-shop.”

That helps to avoid crowds at the store, and Pettitt said that the customers have been doing really well when it comes to keeping distance. They limit the number of people inside the building and direct the traffic. The staff also steam-sanitizes or quarantines all items after each individual, so people can try on whatever they want without worrying, which helps Jenny Joans keep the fun element of the in-person shopping. Returns are also accepted. And all surfaces are sanitized regularly to ensure the safety of customers and staff.