REGINA — The Government of Saskatchewan's human trafficking campaign is spreading its message with 500 posters at the Craven Country Thunder music festival this weekend.
The campaign, launched in May, is designed to raise awareness about the risk of trafficking and sexual exploitation.
Posters are placed in high-traffic locations across the province, including restaurants, gas stations and libraries.
Saskatchewan continues to see promising results from its efforts to combat interpersonal violence and human trafficking, according to a Sask. Justice press release.
The most recent phase of the Government of Saskatchewan's “Face the Issue” social media campaign, which launched in April and ran until June, was shown or played approximately 7.7 million times across Facebook, Instagram, Snapchat, YouTube and Spotify. The social media video series targeted 18- to 24-year-olds to raise awareness about the potential red flags of abusive relationships.
In total, the campaign videos reached over 370,000 unique users across all platforms. As a result of the campaign, approximately 9,000 individuals also visited the 211 interpersonal violence and abuse web portal to learn more about programs and services for survivors of abuse.
"The more we can do to increase awareness about what abuse and exploitation look like and the resources available to address them, the better prepared we will all be, as a province, to take a stand against this serious issue," Justice Minister and Attorney General Bronwyn Eyre said.
“With thousands of visitors and residents taking in the music of Craven Country Thunder this weekend, it is a crucial opportunity to increase awareness about human trafficking and interpersonal violence,” Minister Responsible for the Status of Women Office Laura Ross said. “We hope that the posters will resonate with people and assure them that there is help available, and we thank the Country Thunder organization for their partnership in highlighting this important issue.”
If someone you know may be at risk of interpersonal violence or abuse, or is looking for support and information about human trafficking and sexual exploitation, please find a complete directory of resources at sk.211.ca/abuse. You can also find the videos and more information about the 'Face the Issue' campaign on Saskatchewan.ca.
Posters from the human trafficking campaign are available to download at Publications Saskatchewan.
For more information, visit:
https://www.saskatchewan.ca/government/news-and-media/2024/may/07/government-launches-campaign-to-raise-awareness-of-human-trafficking-and-sexual-exploitation.
