MOOSE JAW — Old school style meets new school generosity with Moose Jaw Co-op’s latest initiative, the Retro Roots ball cap fundraiser, that aims to raise funds to support youth mental health initiatives in the community.
The Co-op now has a throwback-style, limited edition ball cap available for purchase exclusively at the Moose Jaw Co-op Agro. Each cap retails for $35 and $5 from each purchase is being donated to support youth mental health.
The announcement came after board members of River Street Promotions met at the Co-op Agro alongside Moose Jaw Co-op, the Co-op Ethanol Complex, Holy Trinity Catholic School Division, and Prairie South School Division representatives to formally announce that $28,916.27 was raised by the earlier “Night in Nashville” show back in December 2024.
The Moose Jaw Co-op and Co-op Ethanol Complex were the title sponsors for the Nashville-themed fundraising event, and now the company is looking to provide some additional support to keep the momentum going.
“Our new initiative is called Retro Roots, so it’s ‘old school cool for a new school cause,’” said Michaela Turner, the Moose Jaw Co-op’s community and employee engagement manager.
“The work that River Street Promotions does in our community is extremely important,” she continued. “We’re very proud to partner with them on different initiatives, such as the ‘Night in Nashville,’ which was, again, another huge success and such a great thing we’re part of.”
Proceeds will go specifically to River Street Promotion’s ongoing Youth Mental Wellness Fund that can be accessed by both school divisions for projects that support the well-being of students. In past, schools have utilized the funding for projects ranging from stress management lessons to the creation of safe, social spaces that encourage peer-to-peer connectivity.
The new Retro Roots campaign also represents a nod to the Co-op celebrating 80 years in Moose Jaw.
“(The caps are) pretty flashy around town. We gave them to our employees last fall and they were a huge hit,” Turner said. Now, the hats will serve a dual purpose of celebrating the Co-op’s 80-year milestone and supporting youth in the community.
“I hate to name names, because they are such a big crew (and are) all doing such important work… they’re making sure these big events happen for us and bringing these cool acts to our community,” Turner said about the work done by River Street Promotions.
“So, we really have to appreciate the work that they’re doing, and these funds, in turn, are being used towards having a big impact in the school — everything from speakers in schools to yoga sessions for the kids. Everything is helping our students and making a great difference, so we’re really proud to partner with them.”
To learn more about the work done by River Street Promotions visit RiverStreetPromotions.com or ‘River Street Promotions’ on Facebook.
For more information about the Moose Jaw Co-op visit MooseJawCo-op.crs/Sites/MooseJaw or follow ‘Moose Jaw Co-op’ on Facebook.
You can purchase a retro, limited time Co-op ball cap to further support youth mental health while supplies last at the Co-op Agro Centre, located at 1625 Caribou Street West.
