It’s Valentine’s Day — did you forget the chocolates? Fear not, because if you’re a Google Gemini Advanced user, forgetting is yesterday's problem. The AI platform will now remember every discussion you've ever had and summarize them for you. The update, initially available to English-speaking subscribers of the Google One AI Premium Plan, hopes to streamline interactions by removing the need to revisit old conversations.
Google says that privacy and control are central to this functionality, with users having the ability to manage their chat histories, including reviewing, deleting, or setting limits on data retention. For additional privacy, users can completely disable the Gemini Apps Activity through the 'My Activity' settings. There are plans to extend this memory feature to other languages and to add it to Google Workspace Business and Enterprise customers in the coming weeks.
I'm wondering if this is super useful or super annoying. Will I constantly be deleting my cache or will I let this thing fill to the brim with old chats?
As always your thoughts and comments are both welcome and encouraged. Just reply to this email. -s
P.S. If you're how to keep up with the volume and velocity of AI improvements, come join us at MMA CMO AI Transformation Summit (March 18, 2025 | NYC). I'm facilitating and co-producing this half-day invitation-only event which will provide insights into the strategies, technologies, and leadership practices for CMOs who are driving successful AI transformations across the world’s best marketing organizations. Request your invitation.
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
