Culture is about more than just providing social and creative outlets. Investing in a strong and distinguished culture helps drive the economy and give municipalities durability.
"Culture and a community's economy are closely linked," says Jennifer Brooks, director of communications and community planning for the City of Humboldt. "By knowing what Humboldt's cultural identity is, the city will know what to prioritize."
The cultural identity of a municipality refers to what makes it recognizable. In an economic sense, these are also the areas that generate business, revenue, job growth, tourism, etc. It is a large part of a municipality's economic growth.
"Cultural assets contribute to the quality of life," said Jeff Evenson, vice president of urban solutions at the Canadian Urban Institute. "When people make decisions about where to locate, they do it on the basis of quality of life."
By investing in a strong cultural identity, Humboldt will distinguish itself and attract human capital. It will also establish a cultural foundation that will spawn more businesses and job growth.
"It's all about a look, a feel, an attitude," said Evenson. "We talk about three things: value, vibe, and virtuosity. Generally, these things are channeled into (cultural aspects) such as museums, festivals and celebrations."
Investing in cultural strength attracts settlers and visitors, which drives economic growth.
"Attracting people is one of the things that can help local businesses," said mayor Malcolm Eaton. "By investing in cultural aspects, we can help businesses attract employees. Local businesses will have more people coming into their stores and purchasing things."
Greg Bay is the owner of Center Stage Music, a music store that has been around for at least 25 years, even longer than he has owned it. When Humboldt has events going on, the organizers usually come to him to rent their sound systems.
"I usually get more tourists," said Bay. "When school starts, there's more traffic then, too."
Investing in the cultural landscape improves the quality of life for residents and those contemplating moving here.
Potential settlers will usually consider cultural aspects in the community such as housing, the education system, and recreational facilities.
"Recreational events have a huge impact on the community," said Eaton. "They attract people to the community. Businesses in turn are supportive of these events, by donating money or supplies."
Tourists would be more focused on shopping and local events. Investing in the look of the city, its shopping convenience, and street art will make it attractive for visitors.
"Park space and trails are important in their own ways," said Brooks. "They bring folks to town. Visitors in the community will be shopping and spending."
Another aspect of cultural influence on the economy would be revitalization. By improving buildings and areas that already exist, they can be used to their full potential.
"The old bank building was recently restored," said Brooks. "It went through economic renewal. It hadn't been used to its full capacity, but now it can be with the restoration."
According to Eaton, the city will continue to support community-based cultural activities, but they need to know how residents define Humboldt's cultural identity.
"A community's economy is reflected by their identity," said Brooks. "Our cultural resources help diversify the community's economy and that's why we need to get everyone involved in the process."
The city will be holding a community forum Thursday, Sept. 12 at 6:30 p.m. at the Humboldt Uniplex, Jubilee Hall. All residents are encouraged to attend and share their thoughts.
