HUMBOLDT — The City of Humboldt has released the second in a series of short promotional videos, this one focusing on winter recreational opportunities, aimed at attracting new businesses and residents to the community.
The minute and eight second long video highlights activities at the Uniplex including hockey and curling, as well as outdoor activities including cross country skiing, snowmobiling, ice fishing, skating, and the Festival of Lights.
Penny Lee, Humboldt’s communications manager, said the city wants people to be aware of all the recreation opportunities available, even in the wintertime.
“There are so many sporting events, indoors and outdoors, opportunities that people can take within our city such as our trails and the indoor rink,” Lee said. “We really truly are a year round active community.”
She said the majority of shots were local, excluding one outdoor skating shot, which they were unable to shoot the day that the videographer was free.
“Unfortunately it was such a cold day when we were taking videos there wasn’t anybody on the ice here when our videographer was in town.”
The series of videos, typically around 60 seconds in length, will be used for digital advertising and marketing through highlighting industry and recreational opportunities. Each ranges from $3,000 to $4,000 to produce using exclusively local footage.
The first video, “Heart of Agriculture” was published in October. It showcased various agriculture operations, calling the area “one of the most lucrative crop production areas in the province.”
Other videos are planned to include focuses on mining and manufacturing industries; arts and culture; and retail and entrepreneurship- with mining and manufacturing currently being planned for a May release.
Upon completion of the series, an additional video is planned to be compiled based on clips from the series.
The series can be viewed as the videos are completed on the city's website at humboldt.ca/promotional-media/.
“The video speaks for itself and with winter being such a cold, cold winter, even out of ordinary, there is still stuff to do.”
