SASKATOON — The city is seeking a naming rights partner for the Shaw Centre.
The leisure facility originally opened in 2009 with a vision to create a destination recreational facility built on partnerships and community values offering programs, activities and services in a diverse and inclusive setting, according to a city press release. In the past 15 years, the leisure facility has not only lived up to, but exceeded the original vision, the release states.
Interested parties can review the Leisure Facility Naming Rights Opportunity Request For Proposals information available online through Biddingo. The submission deadline is Friday, July 19, 2024, at 2 p.m.
The facility’s original Naming and Promotional Benefits Agreement - which named the facility Shaw Centre - expired March 31. City council has provided approval to pursue a new naming rights agreement for the facility.
In exchange for an organization’s cash investment, the city will grant the organization recognition through naming rights of the facility and marketing opportunities.
The agreement will provide a number of benefits, at minimum:
- Chosen name and/or logo in a prominent location(s) on the exterior and interior of the facility;
- Naming rights recognition on all marketing materials, including website and exterior signage related to the facility; and
- Additional opportunities for signage, marketing, activation and business solutions are negotiable.
The facility is integrated between two high schools, Tommy Douglas Collegiate and Bethlehem Catholic High School and is internationally recognized as a state-of-the-art recreational facility, the city says. The facility has hosted a variety of elite aquatics events and activities in all aquatic disciplines (water polo, speed swimming, artistic swimming, diving). In the last 10 years, the facility has hosted two international competitions, 18 national competitions and 23 Western Canadian championships.
